Interested in taking advantage of the latest gaming craze?
Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it.
How Does Pokémon Go Work?
Pokémon Go is a free mobile app where you can find Pokémon and “catch ‘em all” in virtual reality. Players capture Pokémon by flicking Pokéballs at them with their fingers on their mobile phones. The app uses the GPS tracking system on your mobile device to create a map for nearby Pokémon, Pokémon Gyms, and PokéStops in real life. When you find a Pokémon, Pokémon Go accesses your camera and places the Pokémon into your camera screen, where you can try to catch it.Pokémon Go now has over 20 million active daily users, and that number is still rapidly growing. Just to give you some perspective, Pokémon Go has more active daily users than Twitter, and has a higher engagement than Facebook.
How Small Businesses Can Use Pokémon Go
Small businesses can leverage this outrageous amount of engagement on Pokémon Go and convert it into traffic for their businesses. Pokémon Go users find Pokémon by walking around busy areas such as cities and towns, and they even explore new places on their hunt to catch more Pokémon. If you are located in a busy urban area with lots of other stores and businesses, this influx of people coming into your store will increase the likelihood of them purchasing your services. Here are some ideas for getting customers for your small business with Pokémon Go.#1 Create a Pokémon Go Account
Before you start gaining customers through Pokémon Go, you’re going to need to download the free mobile app and create an account if you haven’t already. To download Pokémon Go, open up the App Store on your mobile device and download the Pokémon Go app. It shouldn’t be too tough to find—it’s the #1 free app in the App Store. After you download the app, open the app and sign up using your Google account or create a Pokémon Trainer Club account. Once you’ve finished creating your account, customize your character and then click the check mark in the bottom right corner of the screen. Now, you can explore your area and start marketing with Pokémon Go.#2 Bringing Customers to Your Small Business with PokéStops and Gyms
PokéStops and Pokémon Gyms can help bring traffic into your business. PokéStops are locations in Pokémon Go where you can pick up Pokéballs for catching Pokémon, while Pokémon Gyms are places where Pokémon users can battle their Pokémon. PokéStops and Gyms are often buildings, landmarks, or monuments in your area. Both of these places can become hotspots for Pokémon players to gather at.Pokémon Go has already created PokéStops and Gyms in your area. Check the area around your business to see if there’s already a stop or gym near you. PokéStops and Gyms look like 3D targets as shown in the image above. If your business is a PokéStop, Pokémon Gym, or near one, consider yourself lucky.
If not, you can still gain traffic from these places, or you can request your business to become a Pokéstop or Gym on Pokémon’s support page. HERE
screenshot of a poke stop (marked with a blue cube)
When created, users tap your PokéStop, they’ll see the details you’ve provided for your business.
#3 Invite People to Play at Your Business
Your first step to boosting social media engagement via Pokémon Go is to get players to your business.Use your social channels to invite people to come play at your location,
E.G.
#4 Offer Free Wi-Fi and Charging Stations
If you want Pokémon Go players to play at your business, there are two vital things they’ll need: Wi-Fi and charging stations. Use your social channels and window signage to let people know that you offer both so they’ll feel welcome to play.#5 Ask Players to Tag Their Photos
To make sure your business gets some social exposure, ask players to share their favorite Pokémon photos taken at your business and tag your business when they do.i.e
#6 Encourage Players to Check in While Playing
Another way to boost your social engagement (and local Facebook page credibility) is to encourage players to check in while playing. Hopefully the check-ins will either lead to more players coming to your business or new reviews on your Facebook pagei.e
#7 Get Players to Take Pictures of Pokémon With Your Products
Another option is to incentivize customers to play Pokémon and share their pics on social media. Ask players to aim Pokémon on products they want to buy, and each photo they share with a product tagged with your business name will get them a special discount!Be sure to start by showing your customers how to do it on your Facebook page, Instagram, and other social profiles.
i.e
#8 Encourage Players to Share With Snapchat Memories
Snapchat isn’t completely out of the loop when it comes to Pokémon Go, thanks to the new Memories feature. Although you can’t get customers to add your custom geofilter to their snaps from Memories, you can encourage players to share snaps of catching Pokémon inside your business (using Memories and their camera roll).
#9 Film Pokémon Players
This could go a number of ways. Your employees could film players (with their permission, of course) while they’re “on the hunt” for some Pokémon. Or they could film players after they’ve successfully caught a special Pokémon and have them show off their Pokédex.references
http://www.socialmediaexaminer.com
https://thrivehive.com
implement all of that or just a bit of it.. and meyyyn. traffic to your biz will overwhelm you.
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